Rate Cards: In general advertising on the radio is charged at £2 for every 1000 listeners. Therefore the more popular the show is then the more expensive the advert will cost, so if your adverts is more expensive then it will reach a larger audience. This cost is per advert and could therefore vary depending on the time played and how often it is played per week. The radio station will work this out with you and let you know how much it will cost in total. Some examples of this are:
Radio Stations sell adverts in packages like 50 adverts at the time, this makes it more effective because advertisers can buy in bulk. However because of trafficking costs, they will not get a lot of adverts put on most popular spots such as morning. If stations sold adverts individually they will struggle to fill late night slots. That's why they sell them in packages.
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